What Is a Stored Value Card (SVC)? And How It Works
Mar 27, 2023 By Kelly Walker

A stored-value card, sometimes a gift card, is a form of electronic bank debit card. Cards with a stored value have money placed onto them. Financial institutions and retail establishments issue these cards, and credit card companies provide an alternative to cash for consumers. Cards from card networks (like a Visa gift card) can be used anyplace that takes standard credit cards. In general, store-issued cards may only be used in the issuing store.

Open-loop and closed-loop stored-value cards are used.

If the stored-value card is "open-loop," the cardholder can use it for purchases at any retailer that accepts that sort of card. Credit card networks typically issue open-loop stored-value cards. Open-loop cards give cardholders access to any service that recognizes the card network. If Visa issues the gift card, the recipient can use it at any store that takes Visa credit cards or debit cards. Visa, Mastercard, and American Express all function in the same manner. You often have to pay a small cost to activate a preloaded open-loop card. This is how the bank and the processor make their money off the deal. Some consumers may view the one-time activation cost as a fair price to pay for the convenience of using their card everywhere Visa debit cards is accepted.

On the other hand, the closed-loop stored value card can only be used at the specific retailer where it was purchased. Several businesses put their logos on these cards so customers know exactly where they may use them. A customer with a gift card to a coffee shop would need help to utilize it at your apparel business. Moreover, a consumer could not buy a cup of coffee at the coffee shop with a gift card purchased at your apparel store since gift cards are closed-loop. In contrast to open-loop cards, closed-loop cards often do not require a separate activation cost. Nevertheless, the gift card must be used exclusively at the issuing establishment. Now that you know when to utilize an open-loop vs. a closed-loop stored-value card, let's look at some examples.

How To Use Stored Value Cards

There are two main types of stored-value cards. Gift cards purchased at retailers, prepaid phone cards, and cards issued by Visa, Mastercard, & American Express are all examples of closed-loop cards having a single-use limit. Open-loop cards, on the different hand, allow their owners to reload money and use them several times.

When Are Stored-Value Cards Usually Used?

"Stored value cards" are most used as presents. It's easy to see why; everyone enjoys getting presents, and those they get to choose out themselves are especially appreciated. In addition to being a popular present, stored-value cards have found widespread usage in many areas of business. Transportation system cards, phone cards, payroll card holders, rebate cards, gift cards, and cafeteria cards are all examples of typical uses for stored-value cards.

Government benefits, including unemployment and food stamps, are distributed via stored value cards on campus, in the military, and in other institutions. New FinTech developments have led to the introduction of stored value cards to pay employees more quickly—sometimes daily.

Anyone without access to a credit or debit card can acquire access to the financial system with the aid of stored value cards, which is a significant public benefit. Customers who do not have access to traditional banking services can nevertheless make transactions when cash is not accepted by using a prepaid card. With the increasing proportion of the economy online, customers must have access to paying bills and purchasing other necessities online.

Using A Prepaid Card Vs. Using A Debit Card To Make A Purchase

A stored-value card is different from a debit card issued by a bank since the latter does not have a fixed monetary amount placed on it. Instead, it's a debit card that takes the payment out of the customer's bank account. There is a one-to-one relationship between its worth and the balance of the linked checking account.

Some banks' customers can choose overdraft protection on their debit cards. Although there is often a maximum overdraft protection amount, if a customer's checking account balance is zero and overdraft protection is on, the financial institution will pay the transactions up to that amount.

Overdraft transactions that exceed the overdraft limit typically incur steep costs from the issuing financial institution. Consumers who use their cards with a zero-balance risk incurring the same costs regardless of whether or not the transaction is protected by overdraft protection. In addition, many financial institutions restrict customers' ability to withdraw large sums of money or make frequent withdrawals using debit cards.

Value-Storage Credit Card Vs. Traditional Credit Card

You can use a credit card to buy things at a shop, over the phone, or online. In contrast to debit cards and stored-value cards, credit cards allow users to carry a balance. Customers often pay interest on their outstanding balances in return for the ability to borrow money. Unsecured loans, like those provided by credit cards, can have higher interest rates than secured loans, such as automobile loans, home equity loans, student loans, and mortgages. In contrast to closed-loop stored-value cards, credit card loans can continue indefinitely. Borrowing is allowed if the user does not exceed their credit limit and makes at least the minimum payment by the due date each time.